AI Landing Pages That Convert: Best Practices
A beautiful landing page means nothing if it doesn't convert. AI can generate stunning designs, but conversion optimisation requires strategic thinking. Here are the best practices.
1. One Page, One Goal
Every landing page should have a single primary conversion goal. Don't confuse visitors with multiple CTAs competing for attention. When prompting AI, be explicit: "The primary goal of this page is to get visitors to start a free trial."
2. Headline Formula
Your headline has three seconds to capture attention. Use this formula: [Desired outcome] + [Time frame] + [Without pain point]. Example: "Build Professional Websites in Minutes Without Writing Code."
3. Social Proof Above the Fold
Include trust indicators near the top of the page — customer logos, review scores, or a brief testimonial. Visitors need confidence before they'll scroll further or click your CTA.
4. Feature-Benefit Pairing
Don't just list features — explain the benefit of each. "Multi-LLM Architecture" becomes "Choose the best AI model for your project, so every page is optimised for your specific needs."
5. Visual Hierarchy
Guide the visitor's eye toward the CTA with visual hierarchy. Use contrast, size, and white space to make the most important elements stand out. AI builders handle this well by default, but verify the CTA is the most prominent element.
6. Reduce Friction
Every form field, every extra click, every moment of confusion reduces conversions. Keep forms short. Make CTAs clear. Remove navigation links that might lead visitors away from the conversion goal.
7. Speed Matters
A one-second delay in page load can reduce conversions by 7%. AI-generated static HTML loads near-instantly, giving you a natural conversion advantage over heavy JavaScript-based pages.
8. Test Everything
Use AI to generate multiple variations of your landing page — different headlines, layouts, and CTAs. Test them against each other to find the highest-converting version. What works for one audience may not work for another.